The conventions of a soap opera poster can depend up its purpose, clearly the main purpose is to promote the soap opera and attract the target audience to tune in and watch. All posters feature the channel logo, this not only shows what channel the soap is on but provides key institutional information, it informs viewers that this broadcaster is the producer of the soap opera. In the case of new soaps this institutional information is key as it will make them aware of the standard and potential style of the soap. In addition whatever channel the soap is on can in some cases also signal the potential target audience. Other conventions include a slogan from the examples below this can be with regard to a dramatic week, a specific on going storyline or to just promote the soap in general e.g. "Rub some Hollyoaks on it." In some cases the poster can also include a date and time or just the date - THIS WON'T be with regard to the normal scheduled times for that soap, but will signal when the drama will 'kick off'.
The following images are not posters but stills from trailers, but you can see how they could be turned into posters very easily
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